Mobile Development Process
Usability holds the utmost importance for mobile applications. We strongly believe that any application developed for the mobile should not be thought as a replacement for the web. A mobile application needs to be designed keeping the mobile user in mind who has very little time and desires to accomplish what he/she wants with a minimum number of clicks.
Prior to the onset of development, a list of target handset devices should be defined. Our processes make sure that the system design is such that effort required to port the application subsequently to multiple handsets in minimal. We also guide our customers with the user interface design on the different handsets with different form factors.
Our mobile application development methodology goes over the following steps:
Requirements Definition
In this first stage, we ask questions, forge ideas, ask more questions, strategize, plan, sketch, argue, sleep, dream, wash, rinse and repeat. We work closely with clients to understand key goals, opportunities and restraints that will define the project. We also use market research, best practices and emerging trends to challenge assumptions, expand horizons and go beyond the brief. The ultimate goal is to develop a clear blueprint of the application features, its target customers and target handsets is enforced.
Wireframes Design
We deveop wireframes providing detailed descriptions of each screen element and features is built. It illustrates screen layouts, navigation rules and information flow.Design is where your customers meet you. It's where they assess your brand's personality and take stock of your value proposition. It's where they decide if they like you—and it all happens in the blink of an eye.
In this phase, we take selected ideas and turn them into cool, shiny-new digital marketing pieces. Sketches become polished comps, technical considerations become boxes and arrows on flow diagrams, marketing objectives become formalized curriculum. Of course, as all of these details are hammered out, clients have lots of opportunity to feed into our process through iterative review and revision cycles.
UI Prototype
A graphical overview of the proposed service structure is prepared. It depicts all of the screens within the service and the relationships between them.
Development / Coding
This is where the magic happens: ideas come to life as form meets function and compelling design meets innovative technology. Our crack team of interactive developers eat, drink and sleep this stuff. In WOW terms, they're like Level 70 Retribution Spec Paladins with Epic Gear…or whatever. We also work with internal IT or third party developers to ensure that the user experiences we've designed make it all the way to your customers' screens.
Deploy
Because our work is almost always part of a larger marketing picture, tying things together requires holistic planning and execution. Think interactive web ads and a personalized wish-list Facebook app all driving traffic to a promotional microsite that's hooked into your eComm back-end. Making this happen is what the deploy stage is all about. It's also about tracking key consumer behaviours, allowing us to tune things in real-time.
This is where program meets platform, meets ongoing evaluation, meets success.
